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Tien Tzuo | A Founder's Journey: From Zero to $1.5B

Tien Tzuo has been at the epicenter of Silicon Valley innovation for three and a half decades. In 1990, Tien was hired by Oracle. Eight years later, he joined Salesforce as employee #11. In 2007, he co-founded Zuora, a company he has been running since its creation. Tien and his team grew Zuora from an idea to a company that was valued at $1.5B when it was acquired in early 2025.

In this interview, Tien shares why great startups need to have a visionary who is supported by leaders who can manage both relationships and execution. He dispels the Genius/Jerk myth so often associated with leaders like Steve Jobs, he shares what he has learned about selecting exceptional talent, and Tien discusses how the lessons he has learned about founders apply to other businesses and in our personal lives too. He closes the interview by sharing what fills him with optimism and what mistakes humans are making today that the people of 2075 will look back at in disbelief.

Tien currently serves as CEO of Zuora (NYSE:ZUO), a company he co-founded in 2007 and took public in 2018. Under Tien's leadership, Zuora has emerged as the leading evangelist of the Subscription Economy -- the idea that all industries are shifting to a customer-centric, subscription-based business model. He is also the author of "SUBSCRIBED: Why the Subscription Model Will Be Your Company's Future - and What to Do About It". His second book, “Founders, Keepers: Why Founders Are Built to Fail, and What It Takes to Succeed,” was released in June 2025.

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Meet Your Host, Don MacPherson

Don MacPherson is the founder, CEO, and Host of 12 Geniuses

Don MacPherson is host of 12 Geniuses - a podcast for curious and voracious learners. A six-time entrepreneur, Don spent 25 years researching the employee and customer experiences, the attributes of great leadership, and how healthy organizational cultures are created and sustained. Now, Don interviews geniuses from around the world about the trends shaping the way we live and work. From AI to biotechnology, aging to addiction, cybersecurity to privacy, and climate change to space travel, Don uses these insights to help business leaders better understand what these trends are, how they are positioned to disrupt companies and industries, and how new value can be created for those willing to make the necessary changes.

An avid traveler and volunteer, Don has visited every corner of the world and been a Big Brother mentor for more than 20 years. He is the former executive director Think2Perform Research Institute where he helped to create the organization’s Future Leaders Academy. Don is a board member of Leadership Garden, an organization that helps young people develop the life skills needed to make a positive difference in their community. In October 2024, Don co-founded Home at Home - an organization that enables seniors to age gracefully, safely, and vibrantly in the comfort of their own homes.