Latest Podcast Episode

“This Is Strategy” with Seth Godin

In his new book, This Is Strategy, Seth Godin reminds readers that “the future comes one day at a time” and “today is your best chance to improve tomorrow.” Despite the speed with which the world is changing, Seth believes prioritizing long-term thinking over quick fixes is the best way to make “smart, purposeful choices that shape a better tomorrow - personally and professionally.

In this interview, Seth shares his definition of what strategy is, what people are getting right about strategy, and the systems he sees that are shaping the world. Seth goes on to discuss how leaders need to be thinking about strategy in a fast-changing, A.I. (tech-centric) world. He finishes the discussion by talking about the mistakes we are making in 2024 that the people of 2074 will look back at in disbelief and he shares what fills him with a sense of optimism.

For more than thirty years, Seth Godin has been trying to “turn on lights, inspire people and teach them how to level up.” He is the author of more than 20 best-selling books, including his latest book This Is Strategy. He is an entrepreneur who, after selling one of his companies to Yahoo, became Yahoo’s vice president of direct marketing. Seth’s blog is one of the most popular in the world with more than 8,000 posts and a million readers. He is a member of the Marketing Hall of Fame.

 

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Meet Your Host, Don MacPherson

 

Don MacPherson is the founder, CEO, and Host of 12 Geniuses

Don MacPherson is host of 12 Geniuses - a podcast for curious and voracious learners. A five-time entrepreneur, Don spent 25 years researching the employee and customer experiences, the attributes of great leadership, and how healthy organizational cultures are created and sustained. Now, Don interviews geniuses from around the world about the trends shaping the way we live and work. From AI to biotechnology, aging to addiction, cybersecurity to privacy, and climate change to trust, Don uses these insights to help business leaders better understand what these trends are, how they are positioned to disrupt companies and industries, and how new value can be created for those willing to make the necessary changes.

An avid traveler and volunteer, Don has visited every corner of the world and been a Big Brother mentor for more than 20 years. He is the former executive director and current board member of think2perform Research Institute where he helped to create the organization’s Future Leaders Academy. Don is a board member of Leadership Garden, an organization that helps young people develop the life skills needed to make a positive difference in their community. He is also a board member for Harmony Foundation, a drug and alcohol addiction treatment facility in Estes Park, Colorado.